How Executive Recruiting Actually Works
Most executives don't fully understand the process they're navigating. That's not a criticism — it's a structural reality. Recruiting operates largely out of sight of the candidate, with its own economics, incentives, and dynamics that aren't explained when you're in a search.
Understanding how executive recruiting actually works changes how you approach your search, how you engage with recruiters, and how you position yourself for the opportunities you're targeting.
Retained vs. Contingency: The Difference That Matters
Not all executive recruiters operate the same way. The two primary models — retained search and contingency search — have different economics, and those economics have direct implications for candidates.
Retained search firms are engaged by a company to fill a specific role. They receive payment whether or not a placement is made, and they work exclusively on that search. The relationship is with the hiring organization, not with candidates. Firms in this space — Korn Ferry, Spencer Stuart, Heidrick and Struggles, Russell Reynolds, and hundreds of boutique executive search firms — conduct thorough, structured processes at the direction of boards and senior leadership. For most C-suite and VP-level roles above a certain compensation threshold, retained search is the norm.
Contingency search firms are paid only when a candidate is placed. They are typically working multiple searches at once and may present the same candidate to several clients. The incentive structure favors speed and volume.
Why this matters: the recruiter at a retained firm is accountable for the quality of their recommendation in a way that a contingency recruiter is not. The relationship you build with a retained search professional is worth maintaining carefully and over time.
What Recruiters Are Actually Doing
When a recruiter is filling an executive search, they are solving a problem for their client — not helping you find a job. This is not a cynical observation. It's a useful one. Understanding their actual objective helps you show up as someone who makes their job easier rather than harder.
A recruiter's job is to surface candidates who are a credible answer to the client's specific problem, assess them efficiently, and manage a process that ends in a hire the client is confident about. When they reach out to you, it's because something in your background suggested you might be that answer.
What helps you: being easy to reach, being clear about your interests and constraints, and having materials that make the case for your candidacy without requiring interpretive work. Recruiters who find you easy to work with remember you — for this search and for future ones.
The Market You Can't See
A significant portion of executive roles — commonly estimated at 60 to 70 percent or more at the senior leadership level — are filled without a public posting. They are filled through retained searches, direct referrals, and recruiters who maintain active pipelines of candidates they've met and vetted over time.
This has two practical implications. First, applying to posted roles is only part of a complete executive search strategy. The visible market is real, but it's a smaller piece of the opportunity set than most candidates realize.
Second, being known to the right recruiters before you're actively searching is worth more than being findable when you are. A recruiter who has met you, knows your background, and has a positive impression of your judgment is far more likely to call when a relevant search opens than someone who encounters you only through a submitted resume.
How to Build Recruiter Relationships That Work
Identify retained search firms that specialize in your function, industry, or level. Research the partners who handle searches in your space. Reach out to introduce yourself when you are not in active search — this is almost always a better time to build a relationship than when you need something immediately.
When you meet with a recruiter, be specific about what you're targeting. Vague openness to 'the right opportunity' is not useful to someone trying to assess whether you fit a specific search. Know your target titles, industries, company stages, and any constraints around geography or compensation.
Stay in contact periodically — not to ask if anything has come up, but to share something genuinely useful: a market observation, a connection they might value, a note about a change in your role. The goal is to be a person they know, not a resume in a database.
What This Changes About Your Approach
If the majority of executive roles are filled through relationships and retained search, then the bulk of your search energy belongs in those channels — not in application portals.
That means maintaining your network before you need it, building relationships with relevant recruiters over time, and making sure your LinkedIn profile is findable and well-positioned for the searches you want to appear in.
It also means treating every conversation with a retained search recruiter — even about a role that isn't right — with the same care you'd give a client relationship. The recruiter you spoke with about a role that wasn't a fit may be your path to the one that is, a year from now.

